About Us
At MyTots™, we believe all parents deserve to feel understood, respected, supported, and informed.
We know every baby — and every feeding journey — is different.
Many families will formula feed, for all sorts of reasons.
But navigating infant formula can be confusing. With limited, conflicting information out there, it’s easy to feel overwhelmed — whether you’re comparing ingredients, wondering if it's worth paying more, or simply trying to make the best choice for your baby.
That’s where MyTots™ comes in. We offer clear, practical resources to help answer everything you’ve ever wanted to know about formula feeding. And if you can’t find the answer you’re looking for, just reach out — we’d love to hear from you.
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FOUNDER
Hello, I'm Catherine!
— a lifelong nutrition explorer, mum, nutritionist, and the founder of MyTots™.
I have always been passionate about food – from how it's sourced to how it nourishes us — and the role it plays in our health throughout life.
For the past 10 years, I've specialised in the highly technical world of infant formula. I've worked globally with some of the largest companies that make formula products. But after becoming a mum, I saw firsthand how confusing and overwhelming formula feeding can be — especially when reliable information is hard to find.
That’s why I started MyTots™ — to support and inform those caring for a baby that choose to formula feed. My hope is to de-mystify labels, explain your options, and help you feel confident making informed choices for your little one.
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Catherine McVitty
Bachelor of Human Nutrition